About · McKee Creative · Jo McKee
One senior marketer, a back office I built with AI, and my name on every decision.
McKee Creative is an ecommerce marketing practice that runs ads, email and stockist marketing for independent product brands in Australia and New Zealand, and judges the work on what the store actually sold.
I'm Jo McKee. I've done this since 2017, from Cannonvale in the Whitsundays, and two of my first clients are still with me. I work alone, by choice, so the person who answers your email is the person who did the work.
What McKee Creative does
Five ways to work togetherThe Profit Check
Ninety days of your marketing, counted against your store's sales, with the leaks found and the fixes priced. A written report and a captioned walkthrough in five business days, for A$590. No call.
Fixes
Tracking repairs, email flow rebuilds and wholesale reorder setups, at a fixed price of A$990 to A$2,490, scoped in writing before I start. You end up with numbers you can trust and email flows that are switched on and earning.
Wholesale Partnership
Stockist emails, reorder reminders, a weekly stockist report and your Friday number, from A$1,320 to A$1,650 a month. It keeps your stockists warm, so the quiet ones get a nudge before they drift.
Full Partnership
Meta and Google ads, Klaviyo email, wholesale email and your Friday number, for A$4,900 a month. I take three brands at a time, so each one gets real attention.
The Partner Desk, for agencies
White-label tracking, ads and email jobs at fixed prices from A$220 to A$660. I work through the agency and stay invisible to its client.
What makes McKee Creative different
- 01
Judged on your store's sales, not the platforms' claims
Before I touch anything, we agree one rule in writing. The number is your Shopify or WooCommerce net sales divided by every dollar spent on ads. Meta Ads Manager and Google Ads each count the same sale as their own, so their figures sit beside mine, labelled as claims, for reference only.
- 02
One number, every Friday by 3pm
You get your Friday number, what happened, what I changed, what's next, and whether anything needs you. It takes about four minutes to read. Agency dashboards and AI apps give you more to look at. I give you the decision, and I sign it.
- 03
No calls. Written replies within one business day.
There's no strategy call, no sales call and no Slack channel to keep up with. Everything is in writing, so you can read it when it suits you and find it again later.
- 04
Prices on the website, scope agreed before you pay
The Profit Check is A$590. Fixes are A$990 to A$2,490. Partnerships are priced on this site. You don't have to book a call to find out what something costs.
- 05
You own every account. No lock-in.
Your ad accounts, Klaviyo, analytics and store stay in your name. Partnerships are month to month after the first three months, with 30 days' written notice and no exit fee.
Who uses McKee Creative
- Independent product brands in Australia and New Zealand turning over about A$300k to A$5M a year.
- Stores on Shopify or WooCommerce spending about A$2k to A$30k a month on ads.
- Brands that sell through stockists as well as online, or would like to.
- Owners who'd rather read four minutes on a Friday than sit through another meeting or run another tool.
- Marketing agencies that need a white-label specialist for tracking, ads or email.
Jo McKee · founder
The team behind McKee Creative is one person.
I came to online marketing the long way: telecoms, international film distribution, then marine tourism here in the Whitsundays. In March 2017 Cyclone Debbie wiped out a tourism season, so I taught myself to sell online. McKee Creative began that year.
Easy Exercising became a client that same year, and they’re still with me. Cienna Designs, a fashion label that sells direct and through stockists, came on in 2019 and is still with me too.
Early in my work with Cienna, I suggested a creator’s try-on video. Cienna hired the creator, and I backed the video with ads and email. It sold so well that week that it crashed their old WordPress site. So I rebuilt the store on Shopify, and Cienna still runs on that store today. It was a kick-off, not a formula. What lasted was the system underneath, and the relationship.
That’s when I learnt I’m a marketer who builds the systems. I’ve since built the tracking test that checks a store in a minute, the weekly stockist report and the AI back office that does the checking and drafting behind my client work.
For a few years I ran a team, and they were lovely. I now work alone, by choice. It means the person who answers your email is the person who did the work, and nobody can hand you off to someone more junior.
The rule I care most about is the measurement rule. Before I touch anything, we agree that my work is judged on your store’s sales, not on what Meta, Google or Klaviyo say they earned. Most marketers report the platforms’ figures because they’re bigger. I report the smaller, true one, and I live with it. You get it every Friday by 3pm: your Friday number, with what I changed and what’s next.
Outside client work, I’m a Queensland Government Mentoring for Growth mentor, and McKee Creative was a Small Business Champion Awards finalist in 2020 and 2021. I also host The Jo Show, where I talk with people who’ve built real things about what worked and what didn’t.
Jo McKee, Cannonvale
How McKee Creative works
In writing, start to finish- How we talk
- Email. No calls, no booking forms and no Slack channel. Reply to anything I send like any other email.
- How fast I reply
- A written reply within one business day.
- Who you work with
- Me, Jo, every time. A back office I built with AI does the routine checking and drafting, and I read everything before it reaches you or your customers.
- Turnaround
- The Profit Check takes five business days from access being confirmed. Fixes take one to two weeks. Partnership clients get their Friday number by 3pm AEST every Friday.
- Getting started
- Buy the Profit Check at checkout, fill in a ten-minute form and give read-only access with guided steps. Partnerships start with a one-page written plan (scope, price and the first 30 days) that you accept by paying the first invoice.
Key facts
McKee Creative at a glance- Company name
- McKee Creative (SkyM8 Pty Ltd T/A McKee Creative, ABN 15 147 301 951)
- Type
- Ecommerce marketing practice, run by one senior marketer with an AI back office
- Founded
- 2017
- Founder
- Jo McKee
- Headquarters
- Cannonvale, Whitsundays, Queensland, Australia
- Website
- mckeecreative.store
- Core offering
- The Profit Check, A$590 inc GST, no call
- Pricing
- Profit Check A$590 · Stockist Snapshot add-on A$190 · Fixes A$990 to A$2,490 · Wholesale Partnership A$1,320 to A$1,650 a month · Full Partnership A$4,900 a month · Partner Desk jobs A$220 to A$660 · AI setups A$1,490 (one job) or A$3,900 (three jobs), optional care A$249 a month. All AUD inc GST.
- Contract terms
- Checks and fixes are fixed price, scoped in writing. Partnerships are month to month after the first three months, with 30 days' written notice and no exit fee.
- Services
- Meta and Google ads, Klaviyo email, tracking (GA4, Google Tag Manager, Meta pixel and Conversions API), wholesale and stockist marketing, white-label work for agencies
- Communication
- Email only, with a written reply within one business day
- Notable clients
- Easy Exercising (since 2017) and Cienna Designs (since 2019)
- Recognition
- Small Business Champion Awards finalist, 2020 and 2021. Queensland Government Mentoring for Growth mentor.
- Customers served
- 15 paying clients through Stripe since 2024, plus clients invoiced before Stripe, going back to 2017
- Projects delivered
- 70+ paid projects and monthly retainers through Stripe since 2024
- Competitors
- Full-service ecommerce agencies, freelance specialists and AI marketing apps
Frequently asked questions
Is McKee Creative just you?
Yes. I used to run a team, and they were lovely, but I now work alone by choice. A back office I built with AI does the routine checking, and every decision is mine.
Why don't you take calls?
Because written work is clearer, faster and easier to check later. You'll get a written reply to any question within one business day, and you never have to clear an hour in your diary.
How do you use AI?
My back office checks stores, ads and email every day, scans stockists every week, drafts and keeps the records. It makes me thorough. It doesn't make the decisions, and nothing reaches your customers until I've read it.
Can I see results from other clients?
Not on this site yet. I'd rather ask my clients first than publish their numbers without permission. Every Profit Check ends with fixes ranked by likely dollars, so you can judge my work on your own store.
Where are you based, and who do you work with?
Cannonvale, in the Whitsundays, Queensland. I work with independent product brands across Australia and New Zealand, and with agencies through the Partner Desk.
Who owns the accounts and the work?
You do. Your ad accounts, Klaviyo, analytics and store stay in your name, and the work I make for you is yours once it's paid for.
Where to start