How Conscious Calendar Co sold more than half their 2022 calendars by mid-October 2021
3.35X
ROAS
138%
Sales Increase
156
Monthly Orders
While their products embody an incredibly cool and unique concept, it’s not easy to convey exactly what they are to an audience. That is, until they came on board with our All-in-one Business Marketing kit.
Conscious Calendar Co is an ecom store selling beautiful advent calendars filled with crystals, jewellery and even seeds (among other conscious gifts). But, as we often find, when an online product isn’t easily recognisable in the first few seconds, it’s always harder to sell. We needed to find a way to quickly explain the concept clearly and simply to the right audience.
When they came to us, they didn’t have much in the way of ad copy or creative, nor had they gained much traction with Facebook ads. They weren’t ready to commit to working with a marketing agency long term, so they signed up to our All-in-one Business Marketing Kit to get them started.
Plenty of testing. We tested different copy angles and lengths, creative formats, audiences and landing pages. We didn’t stop until we found the sweet spot.
The winning combo? A two-minute video from the founder, Sarah, walking through exactly how the advent calendars work, who the artists are and what goodies you’ll find for each month, paired with long-form explanatory copy, linking straight to the product page.
We tested these ads in broad, lookalike and interest bundle audiences, with interest bundles proving a clear winner.
~ A 3.35X return on ad spend for the month of September at top of funnel as reported in the Facebook ad account (we estimate it to be a lot higher given the iOS updates - when compared with overall revenue for the month, the blended return is 7.8 x return on ad spend).
~ A 138% increase in revenue on the previous year and 114% increase in orders (156 for the month of September).
By mid-October, Conscious Calendar Co had sold out of half their 2022 calendars. That’s before the mayhem of BFCM and Christmas shopping, mind you.
Watch this space - visit Conscious Calendar Co here.
Want to work with our team to grow your online business? Apply to become a client below.
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A big secret is that you can bend the world to your will a surprising percentage of the time—most people don’t even try, and just accept that things are the way that they are.
People have an enormous capacity to make things happen. A combination of self-doubt, giving up too early, and not pushing hard enough prevents most people from ever reaching anywhere near their potential.
Ask for what you want. You usually won’t get it, and often the rejection will be painful. But when this works, it works surprisingly well.
Almost always, the people who say “I am going to keep going until this works, and no matter what the challenges are I’m going to figure them out”, and mean it, go on to succeed. They are persistent long enough to give themselves a chance for luck to go their way.
Airbnb is my benchmark for this. There are so many stories they tell that I wouldn’t recommend trying to reproduce (keeping maxed-out credit cards in those nine-slot three-ring binder pages kids use for baseball cards, eating dollar store cereal for every meal, battle after battle with powerful entrenched interest, and on and on) but they managed to survive long enough for luck to go their way.
To be willful, you have to be optimistic—hopefully this is a personality trait that can be improved with practice. I have never met a very successful pessimistic person.
Most people understand that companies are more valuable if they are difficult to compete with. This is important, and obviously true.
But this holds true for you as an individual as well. If what you do can be done by someone else, it eventually will be, and for less money.
The best way to become difficult to compete with is to build up leverage. For example, you can do it with personal relationships, by building a strong personal brand, or by getting good at the intersection of multiple different fields. There are many other strategies, but you have to figure out some way to do it.
Most people do whatever most people they hang out with do. This mimetic behavior is usually a mistake—if you’re doing the same thing everyone else is doing, you will not be hard to compete with.
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