The Jo Show · 23 February 2026
From brooklyn apartment to urban outfitters: How jubi rugs grew by ignoring social media
Cassie Dagostino started making rugs during COVID to fill awkward corners in her grandmother’s Brooklyn house. Six years later, she’s stocked in Urban Outfitters and building a global trade program — and she got there by doing the opposite of what most people told her to do.
There’s a version of Cassie Dagostino’s story that sounds like every other COVID side-hustle origin. Got laid off from a museum job in New York. Picked up a craft. Started an Etsy shop.
But that story misses the part where her dad built her a tufting frame that “looked like a contraption that was very dangerous.” It misses the part where she was living above her Italian grandmother — a lifelong seamstress — and they needed something to make together. And it completely misses the strategic decisions Cassie made once she realised this hobby had legs.
Jubi Rugs is now a made-to-order rug brand stocked in Urban Outfitters and House, with a growing trade program serving interior designers, architects and real estate developers. I sat down with Cassie on The Jo Show to talk about what that journey actually looked like.
The worst advice she got? Go harder on social media.
When Cassie first realised Jubi could be a real business, she did what most people do: poured energy into Instagram. Behind-the-scenes content. Process videos. The whole playbook.
It didn’t work.
“None of that translates into sales, into customers, into leads. And people telling me to go harder, go harder on that — that’s the worst bit of advice.”
The people buying handmade rugs at Jubi’s price point weren’t scrolling Instagram looking for rug content. They were searching Google for specific things: custom rugs, handmade wool rugs, made-to-order options in non-standard sizes. Once Cassie shifted her focus to SEO and building out a proper e-commerce site with the right content, things changed fast.
This is a pattern I see constantly. The instinct is to go where the attention is. But attention and purchase intent are different things. The real question is: where is your buyer when they’re ready to buy? For Jubi, the answer was search. I had the same experience with Tara Sartoria — a silk clothing brand whose ideal customers are high-end property developers. Not Facebook people. The minute we moved to Google, things started to roll.
“I had to learn that I was not even my target audience.”
Scaling handmade without losing the handmade part
One of the clearest things Cassie said in our conversation was her advice to anyone three months into a handmade business wondering if it’s worth continuing:
“If you are trying to continue as a solely handmade by yourself product, your ceiling is very low.”
That’s not a knock on craft. It’s a reality check. If you’re spending all your time making the product, you have no time to find customers, build your site, or think strategically. The business can’t grow beyond your own two hands.
Cassie found her way around this through social media — ironically, the channel that didn’t work for sales. Her behind-the-scenes posts connected her with a family-run rug-making studio in India, founded by a father and now run by his sons. The values aligned immediately. Cassie designs. Her partner Akib oversees production. Every rug is still handmade by trained artisans.
That transition from “I make everything myself” to “I lead the design and someone skilled produces it” is the single biggest unlock for product businesses that start as hobbies. It’s uncomfortable. But it’s the only way the ceiling lifts.
Made-to-order as competitive advantage
Jubi doesn’t hold stock. Every rug is made to order in the customer’s chosen size and colour. That means longer delivery times and a harder sales conversation — but it also means zero waste, no warehousing costs, and a genuinely ethical production model.
In practice, ethical production at Jubi means every artisan is paid a fair wage for a specialised skill, the materials are planet-friendly, and nothing is produced that hasn’t already been sold. The pricing reflects that directly.
There’s a real marketing challenge here: communicating wait times to a consumer base trained on two-day shipping. But the made-to-order model also creates something most rug brands can’t offer — true customisation. And that’s become a key growth driver, especially through their website customiser tool that lets customers design their own rug.
Working with big retail isn’t what you think
When Urban Outfitters approached Jubi, Cassie’s first instinct was that the audience might skew too young. She was wrong — and she’s glad she stayed open-minded rather than making assumptions from the outside.
Her advice for anyone considering retail partnerships: stay true to your process and values, and make sure the partner respects them. Urban Outfitters aligned with Jubi’s made-to-order model and longer lead times. That alignment matters more than the brand name on the partnership.
AI as emotional buffer
One of the most relatable moments in our conversation was Cassie talking about customer complaints. When you’ve designed a product, overseen its production, and shipped it yourself, a negative email hits differently. It’s personal — even when it shouldn’t be.
Cassie uses Claude (her tool of choice) to draft customer responses. Not because she can’t write them herself, but because AI helps her step outside the emotional reaction and get to a resolution faster. As she put it: “Here are the things I want to say — tell me what I shouldn’t say.”
It’s the modern version of writing the angry letter and putting it in the drawer. And it’s probably one of the most underrated uses of AI for anyone running a product business.
What’s next for Jubi
Cassie is working towards opening a physical showroom — a space where buyers can see and touch the rugs in person, which solves the colour-accuracy problem that plagues every textile brand selling online. She’s also expanding Jubi’s trade program, which serves interior designers, architects and property developers. Those relationships take longer to build, but they produce repeat clients who come back for years.
The direct-to-consumer and trade sides of the business feed each other. The website builds credibility. The trade program builds revenue stability. It’s a smart structure for a premium handmade brand.
Key takeaways from this episode
Find where your buyer is, not where the attention is. Jubi’s customers weren’t on social media — they were on Google, searching for specific rug types. SEO outperformed organic social by every measure.
You are not always your target audience. Cassie designed for herself initially. Her actual buyers turned out to be interior designers and trade professionals operating at a different level entirely.
Scaling handmade means letting go of making it yourself. The transition from sole maker to head designer is uncomfortable but necessary. Your ceiling stays low if everything depends on your hands.
Made-to-order is a feature, not a limitation. Zero waste, full customisation, and no warehousing costs — if you can communicate the wait time honestly, the model is a genuine competitive advantage.
Use AI as a second set of eyes. Especially for customer communications where your emotional response won’t help the situation. Draft the feeling, then let something else refine the message.
You can find Jubi Rugs at shop-jubi.com.
The Jo Show is where business owners share what’s actually working — no fluff, no templates. New episodes on YouTube, Apple Podcasts and Spotify.
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Transcript
Cassie Dagostino I Jubi Rugs (00:00)
I sold my first eight foot rug.
you have to be a bit crazy. I think you have to be fully all in
I use Claude all day, every day
Jo McKee I McKee Creative (00:13)
Welcome to The Jo Show where we help business owners to see what’s happening in marketing right now and also tips on how to build a business that suits you because it’s much better to do it that way than cookie cutter templates. And today, Cassie D’Agostino from Jubi Rugs is my guest. Welcome!
Cassie, You started Jubi during COVID, is that correct?
Cassie Dagostino I Jubi Rugs (00:33)
Yes, it is. And it started as a hobby. It did not start with the plan for it to become a business. So it’s been a learning process, but it’s been a really great and fulfilling project throughout the now almost six years that I’ve been working on it.
Jo McKee I McKee Creative (00:49)
You built a tufting frame yourself, is that correct?
Cassie Dagostino I Jubi Rugs (00:52)
So actually my dad helped build it for me. know, in early COVID, I had still been working in the art world. My background is in design and I had been working at a museum here in New York and we very quickly got hit by COVID with, you know, the institutions closing, really impacted all the museums and art world financially along with everything else. And I was in the first wave of employees who got furloughed and then laid off. And that was…
Very soon after, I had moved in above my grandmother, who is a seamstress from Italy, and we had always spent a lot of my childhood and youth making things together, whether that was clothes or curtains, stuff like that, and we really needed something to do again, to keep busy during that time. So I ordered some embroidery kits off of Amazon, and then that kind of just lit something in me where I had all this time to actually create again.
You know, no school, no work to be thinking about. And it took off from there. From embroidery, I was like, okay, I want to learn punch needle. Now, okay, I want to learn how to make rugs. And I found some videos on YouTube, saw people made a frame out of a two by fours and stuff, asked my dad to help me. He and his friend built me this crazy frame that looked like a contraption that was very dangerous, but I had it in the apartment.
And then I started making a bunch of rugs here in this not very big Brooklyn apartment, but it was really fun.
Jo McKee I McKee Creative (02:24)
Building a rug in a Brooklyn apartment sounds like a no mean feat, I think, with the space that you guys get in New York. Yeah, I think your whole apartments would fit into our sort of bathroom or something.
Cassie Dagostino I Jubi Rugs (02:31)
Thank
Yeah,
probably. But you know what? Being in this apartment and where I live above my grandmother, it’s a very old house here in Brooklyn. So on top of being, you know, Brooklyn size, it also has these really awkward old proportions. So it was at that time that I had been needing some rugs for the new place I was living in and couldn’t find anything to fit in these weird corners we have and this, you know, very unusual
ratios across the board. So it’s like, okay, if I’m to teach myself how to make this, I’m going to try and make some stuff for me to actually use in here. And that was kind of just the start of it. You know, it wasn’t, I didn’t go into anything like I’m going to learn how to make rugs because I want to sell them. I just really found myself interested in that textile format and wanting to learn it, started making it for myself and
then made so many that I said, I need to get rid of some of these somehow out of actually have space to live in this apartment and made an Etsy shop to try and sell a few. And that’s really the origin of what became a Jubi, Jubi Rugs, which is my business now.
Jo McKee I McKee Creative (03:47)
going to ask you what the first sale looked at whether that was Etsy or word of mouth.
Cassie Dagostino I Jubi Rugs (03:52)
Yeah, it was Etsy and it was some small rugs that I had made in here, little patterns, little wall hangings out of rug making techniques. But it was Etsy first and then from there I expanded to my own website.
Jo McKee I McKee Creative (04:06)
So that moment where you realized this could become a business was it, as you say, you had so many rugs to sell it seemed like just a practical thing to offload a few of them, I suppose, on Etsy. But when you sort of really thought, OK, this is a business I’m going to pursue and grow this. What was that moment like?
Cassie Dagostino I Jubi Rugs (04:22)
It was really weird to be honest, because like I said, I did not go into it with any of this intention. was, I’m just trying to make some space, trying to sell these. And then when I started to, outside of Etsy, make my own website, it was really just more of a creative exploration than it was trying to make an e-commerce website to sell these rugs. when one of the larger ones I had made sold on there, I was like, my gosh, like.
How did this person find me? I can’t believe they trust me. You know, I’m just somebody here making this and they’re willing to, you know, pay for my work that I’ve made. And it was a really crazy feeling to think about, especially when you, know, the other players in the rug space are huge brands and big companies and it’s very intimidating, but to see anyone purchase something that I designed and I made was crazy and…
Wonderful and just helped me kind of kick it into a high gear for the business
Jo McKee I McKee Creative (05:27)
It’s a very special moment. It’s really, really lovely. Yeah. You don’t want to let go of that feeling, you know, as the business grows. When you started selling, did you have any marketing strategy or were you just posting and hoping?
Cassie Dagostino I Jubi Rugs (05:40)
You know, when I first started selling and first had that realization of, my gosh, maybe this can be a business, maybe this can be what I do and I don’t have to go back to an office. ⁓ At first, I was really focused on social media and I think I learned the hard way that was the wrong move to make. You know, I’m glad I did focus a lot on that at the time because I’ve learned so much from it now, but it turned out to just not be my audience.
at all and yeah, spending a lot of time pouring creative effort into making that content versus making the rugs just kind of created this loop that didn’t end up helping the growth. So once I kind of saw the light out of stopping my focus on social media and focusing more on actually building out an e-commerce website with strategic SEO for rugs and for
all the different types of materials that people need on a rug website to inform that purchase. That’s when things started to really improve.
Jo McKee I McKee Creative (06:48)
It’s a really important point, ⁓ understanding where your audience or your prospective customers are. We make all sorts of assumptions. ⁓ The shirt that I’m wearing comes from Tara Sartoria. They build beautiful silk clothing and sleepwear using artisanal techniques. And of course, in the first instance, we threw some Facebook ads up and they were actually a negative return on ad spend, which shocked me because I’d never experienced that before when I started a campaign.
And the minute we realized that Tara’s best customers are high-end real estate developers type people who might build the hotel to sell to Hilton, you know, they’re not on Facebook. So once we moved everything to Google, things started to roll there for Tara. So I like hearing you say this. It’s just, it’s a very important point that people don’t consider enough when they go to market. What field do you want to play in? Where is, where is your audience? And then the message comes after that.
Cassie Dagostino I Jubi Rugs (07:42)
Yes, and I had to learn that I was not even my target audience. I went into it thinking about myself, what I would like to see, what I was missing from rug brands that existed that led me to want to make my own rugs. And those were all still very informative pieces of knowledge, but that’s not who was ending up purchasing the actual products. It was in a different caliber of buyer, people more
involved in interior design and trade and ⁓ more business to business like aspect in addition to direct to consumer. So just again, learning who actually is my customer, what do they need that maybe I didn’t think about, what do they want and how can I continue to make things that make it easier for them to get rugs that they like. And that’s been a big step in improving the business as well.
Jo McKee I McKee Creative (08:37)
That’s an important distinction. And now it’s paid off. You’re stocked in urban outfitters and house and other places. Have you had to change the operations of your business significantly to cater to that sort of market?
Cassie Dagostino I Jubi Rugs (08:49)
At first it was me making all of these rugs by myself, which is only tenable for so long. one of the reasons I say I don’t look back with regret on that time I spent on social media is through that, through posting some of my look behind the scenes, that led me to connect with a family in India. And India is very well known for rug making and this has spanned generations.
within a lot of families there. And I came into contact with this family who run a rug making studio that their father founded. And we just kind of instantly hit it off. It was, you know, I don’t even, a cosmic intervention that brought us together of some sort of our values were so aligned. We had a lot of trust in each other right off the bat to say, listen, like we see, they saw that I needed help making rugs and they needed help.
making new designs. So it formed into this really wonderful partnership where, you know, I’m essentially the head designer and then my partner, Akib, whose father started this rug making ⁓ business is the one now overseeing the still handmade nature of all of these products. So expanding beyond just yourself making things by hand is a big step you have to make in this kind of business moving from hobby to expanding into different stores and markets. But
It’s wonderful that I can still have the handmade touch within all of these products and that we’re enabling artisans who’ve been trained in these different rug making techniques for a long time.
Jo McKee I McKee Creative (10:26)
That’s fantastic.
So a lot of businesses, small business owners dream of working with big retail partners. What would you tell them about whether it’s actually worth it or things to watch out for.
Cassie Dagostino I Jubi Rugs (10:36)
I would say to not go in with any sort of preconceived ideas about what it may look like. ⁓ You know, when I was first approached by Urban Outfitters, I wasn’t necessarily convinced that my audience was there. I thought that it might be, their audience might be a little bit too young, that it might not match with who I had seen as my customers. But since partnering with them, I’ve been proven wrong, luckily, that they do have.
that audience for me. you know, it’s very easy to assume from the outside what you who a business might be targeting and whether that might be a good fit for you. But it could be very different once it happens. But in terms of considering any of it, just I’m, you know, I want to work with someone whose values also align with mine who respect our process with being made to order and offering these ⁓
custom handmade pieces that take time are not fast. luckily Urban Outfitters was someone who did align with us on that. that’s just important to keep in mind, stay true to your own business and personal values and keep an open mind when if someone reaches out.
Jo McKee I McKee Creative (11:47)
I’m thinking about businesses where the founder chooses to be the face of the brand or not. And they can have different ramifications, I guess, for resale value of the business later. If it’s based on the founder’s face, that can be difficult. obviously you’re not pushing social media because that’s not where Jubi’s customers are really hanging out. in the SEO that you’re doing and the, personal relationship building that you’re doing,
and building those trade partnerships. Are you leading with you as the founder of the brand or are you leading with the product and its strengths?
Cassie Dagostino I Jubi Rugs (12:23)
Definitely leading with the product more so than myself at all. I think it’s very important for me to see that the designs speak for themselves and that that’s what is making people interested in working with us in the first place. That gives me the motivation to keep making designs that resonate with these folks. in terms of any assistance I get with
customer relations and building out the brand through those personal relationships, I am still 100 % involved in all of that. And with the trade clients, it’s definitely even more important for me to be front and center in building those relationships. It does not need to be pushed in the marketing. That’s all product, but on the back end, building those relationships because the trade clients end up being
long-term repeat clients who we could work on on projects with for years to come. So that’s, it’s still very important to build that relationship on the backend.
Jo McKee I McKee Creative (13:26)
It’s another very important point when analyzing your customer, thinking about the cost in time and resources that it takes to acquire that customer. And then the returns that that relationship will bring over time. And as you say, sometimes that may be years down the track when they come back and reorder for a different design project that they’re doing. it’s what I really like those, those unique differences in businesses and just that sort of customer.
relationship value and journey building that out in a way that is the most optimal way, you know, to run your setup.
What does ethical production mean? It’s a big claim. A lot of people talk about it. What does it mean in practice for Jubi?
Cassie Dagostino I Jubi Rugs (14:10)
In practice, I would say first and foremost that every artisan who makes any of our rugs is paid at a fair wage. You know, a lot of people like to claim that, but it’s very important and it’s, you know, directly accounted for in how we price our products to make sure that every single person who’s playing a role in that handmade process, whether that’s dying the wool, creating the artwork that has to be transferred onto the loom.
actually weaving the rug, everyone should be paid a livable and fair wage, especially for their skill. It’s not a common skill that people have as well. These are specialties and need to be honored. ⁓ And with that as well, using these materials that are good for the planet that are not using excess resources and producing ethically is really, it is a big claim, but it’s core.
to our model because we don’t keep stock. Every single one of our rugs is made to order. So yes, that’s been a challenge in how we do acquire customers and how we communicate that to people to know, for them to know that they’re going to have a longer wait between when they place an order and when the product arrives at their door than if they were to purchase from a big box or a different company that keeps it. But we’re not.
just producing for the sake of producing. We’re not filling up warehouses with our product. We are making everything based on exactly what the customer wants. So if you go on our website and you pick this rug, because we make it to order, you can choose your exact size, your exact color, and we will make it right then and there. So making sure people are paid for that work, we’re using good materials, and we’re not making excess on this planet than needs to be.
Jo McKee I McKee Creative (16:04)
What’s been the hardest moment so far in building Jubi?
Cassie Dagostino I Jubi Rugs (16:07)
Ooh, that’s a good question. I would say it’s kind of twofold is one of the biggest challenges has been that switch from going from hobbyist to business owner. It takes a big switch in the brain and there can often feel like a really sad time when you go from being really hands on in the actual creation process to going into the, now I’m looking at finances and I’m looking at…
marketing and all the other things I was kind of moving away from, but I’ve been very intentional about setting timeframes for myself to still be able to do the creative processes that I love with the designing rugs, building out features on our website, still very creative and keeps me happy and fulfilled working on this every day. It scratches that itch. But in terms of the product, it’s also been
very difficult to learn how to ⁓ actually even show these types of products for people to buy. Color is a very hard thing to photograph. color can look, one color can look totally different in my room right here and my room right here. And then if I turn around, the color can look totally different. So working as hard as we can to set proper expectations for what someone will get in the mail.
And then it might be even a little bit different, but trying to find that way to best explain to people that, know, this is around the color that you can expect. We’re trying to show it as accurately as we can, but it is so influenced by its surroundings, by the lighting, by everything. It’s just, it’s a really hard thing to show as one final, this is the exact color of a product you’re going to receive. So it’s still an ongoing challenge, but it has been, ⁓ you know, something.
to keep learning about, keep improving on how we communicate that.
Jo McKee I McKee Creative (18:04)
⁓ I wonder, do you give maybe a tiny little package in the mail with a sample of the fibres that would be used in that to show the colour exactly?
Cassie Dagostino I Jubi Rugs (18:14)
Yeah, we do have a sample program that we do. That’s an area where I’m actively trying to expand on that without producing so much more than we need. And with, you know, offering all these custom colors to finding that sustainable way to offer a sample program of sorts is, another ongoing challenge that we’ve been exploring, but we, we do, we have workarounds right now where we send these little wool palms that we have or any.
small samples we do have in stock, but just keep chipping away at finding ways to make people feel more confident in the final item that they would receive.
Jo McKee I McKee Creative (18:51)
yeah, true. would cause all sorts of problems in its own little project. That’s right. You touched on, I like the way you say you sort of give yourself time, blocks of time where you can do the creative things you love. Are there any other ways that you manage the mental load of running a product business? So you’ve got inventory, production timelines, customer expectations. Are there any tips that you would give to business owners in how to do that well?
Cassie Dagostino I Jubi Rugs (19:17)
I, you have to be a bit crazy. I think you have to be fully all in on what you’re doing. If you’re in a product based business and you need to learn to also not take things personally, you know, it can be very hard if when you get, when you’re, when you’re so involved in the day to day of every single aspect of a business, let’s say there was an issue.
with a product that arrived, it can feel really bad when you get that email from a customer. If something went wrong, it hurts me to know that. So trying to find ways to help everyone with the problems they need and not let it affect my confidence in wanting to keep getting better and keep the business going. And truthfully, that’s where AI has come into a big role for me is helping with…
those customer responses and customer support. It just helps me kind of step outside of any sort of emotional response that doesn’t help the situation and just adjust it in like a way that actually can bring everyone to a peaceful resolution. So, you know, if you’re in the product world, you got to expect some bad feedback, some good feedback and take it with a grain of salt, but use it ⁓ to keep going and definitely get some help with your books and everything like that. I learned the hard way.
Jo McKee I McKee Creative (20:40)
It’s very good. It’s very good advice. It’s probably one of the most underrated uses of AI right now for people in e-commerce of any kind. I know that I use it when I get impatient with customer support for platforms, when there is a technical problem and the support is taking days and weeks instead of hours and or the rep hasn’t looked at the attached screenshots to know the problem. And so I have resorted to AI and please write me a calm response that will be productive. ⁓
Cassie Dagostino I Jubi Rugs (21:06)
I know my
emotion knowing how hard I worked on this design. Let me, I need to not think that way. I need a, you know, a different view and it helps.
Jo McKee I McKee Creative (21:16)
It’s very good way to have that second pair of eyes, isn’t it? You know, we used to say, write the email and then just let it sit or write the letter back in the old days and put it in the drawer. it’s, I guess the modern.
Cassie Dagostino I Jubi Rugs (21:26)
Like, here are the things I want to say, tell me what I shouldn’t say. ⁓
Jo McKee I McKee Creative (21:32)
Yeah, what would you tell someone who’s three months into a handmade business, which is a high intensity type of business, that’s for sure. And if they’re wondering if it’s worth continuing.
Cassie Dagostino I Jubi Rugs (21:43)
I would say if you are considering forming a business from it, then you need to be willing to move away from making everything yourself by hand. If you are trying to continue as a solely handmade by yourself product, your ceiling is very low. There’s only so much you can do as a person. There’s only so much you can produce. And if you’re spending all of that time
you know, making the mugs or whatever it is by hand, you’re also going to have no time to be finding customers to build your website, to do whatever you want to do. So it’s, I know it’s it’s a big mental challenge, I think for folks who want to take their art and turn it into a business is, I willing to make that shift? And am I willing to either get a manufacturer or a partner or whatever it is, but
you have to know your answer to that question. If you’re not willing to have some other people help you in some way with that production process, it’s not gonna work.
Jo McKee I McKee Creative (22:49)
That is very good advice. I’ve got a few quick fire questions that I think can be just a bit of fun. So we’ll just run through those. What’s the worst business advice you’ve ever received?
Cassie Dagostino I Jubi Rugs (22:51)
You
People tell me to go more in on social media and that was, you know, told me to put more money, more effort into it. And I don’t mean paid ads that is, you know, its own thing, but for organic viral content. None of that translates into sales, into customers, into leads. And people telling me to go harder, go harder on that, that’s the worst bit of advice, to not think that there are other channels that are still working.
Jo McKee I McKee Creative (23:28)
Just parroting what they’ve heard works instead of looking at the actual requirements of the business and the customer and building something to suit. That’s very true. Okay, finish this sentence. I knew Jubi was a real business when…
Cassie Dagostino I Jubi Rugs (23:43)
I sold my first eight foot rug.
Jo McKee I McKee Creative (23:46)
I like that. What’s one tool or app that you couldn’t run your business without?
Cassie Dagostino I Jubi Rugs (23:51)
I use Claude all day, every day for various things. ⁓ I’m not a coder by design. I’m a designer by design. And so when I’ve seen things I want to build for our website to help the customer experience, I use Claude to help me make that.
Jo McKee I McKee Creative (24:08)
If you had to start Jubi again from scratch.
With $500, what’s the first thing you’d spend it on?
Cassie Dagostino I Jubi Rugs (24:17)
Good question. I don’t know that $500 could get me there, but I would start immediately investing in our customizer tool that we have on the website. $500 can maybe only go so far with that, but at least to try and get some of that up and running because it’s a unique feature that we have and it helps people.
be more engaged with the website and make things that they want and it’s helping our business grow. So had I done that even sooner, who knows? But I think that’s where I would start.
Jo McKee I McKee Creative (24:46)
So your grandmother teaching you to weave a rug or tuft a rug, I don’t know the proper term. What would she say about where Jubi is now?
Cassie Dagostino I Jubi Rugs (24:54)
She is overwhelmed, think, firstly, because I still do have a lot of rugs in the house. packing them up and hauling them to the post office. And she’s like, again, you know, it’s a very it’s hard to kind of explain the scale. She’s very old school. She’s not really familiar with the Internet or e-commerce or any of that. So explaining even how
Possibly anyone finds my rug and purchases it without having a physical store is a foreign concept ⁓ But she sees things moving out the house, so she likes that ⁓
Jo McKee I McKee Creative (25:34)
Less to vacuum around. I love it. What’s next for Jubi? Where are you trying to take it? Let’s say the next two years because I think anything further is just too hard to imagine these days.
Cassie Dagostino I Jubi Rugs (25:37)
Thank you.
Yes. You know, I really would love to open a showroom. think it’s, you know, in terms of needing to improve that sample program, that is a way to kind of do that in a sustainable way, is if we have it all in a place where people can come and experience and see the rugs in person, that would be really fun. And that’s something I hope to maybe two years, that’d be great to do. And looking to keep expanding our trade program, which has become a core part.
of the business working with those design clients, businesses, architects, real estate companies, and keep expanding there. It’s a totally different space than it is with direct-to-consumer, and it’s interesting to see how they both work in tandem. And ⁓ in two years, I hope that that’s even bigger part of our business.
Jo McKee I McKee Creative (26:39)
I love to hear it. Cassie D’Agostino of Jubi, thank you so much for coming on The Jo Show today and just wishing you huge success with the growth of Jubi.
Cassie Dagostino I Jubi Rugs (26:48)
Thank you so much.