Notes
Notes from the desk
Articles on tracking, ad results and showing up in AI answers, written for product brands.
- 9 September 2026 I typed a line I was tired of correcting: do not invent a Brisbane office.
- 2 September 2026 The founder still held the ads login after the cheaper quote landed.
- 2 September 2026 You can own page one and still lose the answer ChatGPT reads out.
- 5 August 2026 Pretty product pages? Great. But they need to give AI agents the info they need.
- 30 July 2026 The pages I open first when a brand wants AI answers to stop skipping them
- 27 July 2026 Agency vs freelancer for Shopify and small business in Australia
- 24 June 2026 The cheapest revenue in your business is sitting in an email list nobody’s working
- 23 January 2026 How this little marketing agency beat the “big dawgs” results by 45% out of the gate.
- 19 November 2025 Ai’s killing your e-commerce traffic? My strategy fixes that.
- 29 October 2025 How small e-commerce brands get cited by AI answer engines
- 3 March 2025 Your customers will save you: a growth guide for Aussie ecommerce brands
- 16 December 2024 Why most Google Ads campaigns fail (and how to fix them for maximum ROI)