Most agencies manage four channels. The Economy Package runs a full marketing operation — including an AI infrastructure layer that most clients never see but always benefit from. Here is what that actually means.
The four pillars you already know about
The Economy Package covers paid ads (Meta and Google), email marketing, SEO blog content, and strategic oversight — all coordinated by Jo. One system, one strategist, no silos. Every channel is built to amplify the others.
That is the foundation. But it is not the whole picture.
The infrastructure layer that runs every day
Under the four pillars, Jo runs a suite of AI systems that handle the operational work of a full marketing department — continuously, without manual intervention, and without the cost of a team.
This is what is actually running for your business:
SEO — weekly, automated
Every week, keyword research is run and a brief is produced for your site: which pages are ranking, which have low click-through rates, what needs fixing. That brief then gets implemented automatically — SEO titles and meta descriptions applied directly to WordPress without Jo touching a thing. What would take an SEO specialist a full day runs in minutes, every week, without supervision.
Blog content — written, reviewed, and published
New blog posts are written weekly, in a voice calibrated to your brand. Before anything goes near WordPress, every post passes through an automated quality gate — structure, banned phrases, voice consistency, fact accuracy, SEO alignment. Posts that fail the gate are flagged and rewritten. Posts that pass are scheduled for publish with a short hold window so Jo can veto if needed; if she does nothing, they go live on schedule. No queue of half-finished drafts sitting for weeks.
Email marketing — data-driven, every week
Each week, the full email campaign history is pulled and analysed. What performed. What didn’t. What the list health looks like. What the data suggests for this week. A complete strategic brief lands on Jo’s desk Monday morning — campaign angle, send timing, product selection, subject lines, and draft copy. The brief also triggers automated Klaviyo work: new audience segments created, flows built to draft, customer lists maintained. Jo reviews and sends. The thinking is already done.
Social content — daily, multi-platform
Social content is produced weekly for every platform in your mix — Facebook, Instagram, LinkedIn, Pinterest, YouTube, TikTok — and scheduled automatically through a publishing system with a pre-flight quality check before anything goes live. Each post is reviewed against your brand voice and banned-phrase list before it enters the scheduler. Jo gets a standing veto window on the batch; silence means ship.
Google Business Profile — latest blog, posted automatically
When a new blog goes live, the system turns the strongest opening paragraphs plus the cover image into a Google Business Profile update and posts it to your listing(s) with a clear “Learn more” link back to the article. Same story, local surface, no extra manual step. Dual-location brands get the same update on both listings, and duplicates are skipped so the same URL never posts twice.
Product catalogue management — ongoing
For eCommerce clients, the product catalogue never stays static. New products are scouted as they land and moved through an image pipeline daily — cropped, standardised, and pipeline-checked. The full catalogue has already been brought up to standard on product copy; the live system now keeps product photography current as stock turns over, so rough images do not reappear when new lines arrive.
URL and redirect hygiene — daily
For eCommerce catalogues, a daily job watches draft and sold-out product URLs. When a product is not live, shoppers hitting the old link are sent to the right collection (or a sold-out fallback) instead of a dead page. When that product comes back into stock, the redirect is removed so customers reach the real page again. Broken product URLs get fixed before customers find them — without a person walking the catalogue by hand.
Quality gates on every piece of content
Nothing goes out without passing a quality check. The gate looks for AI tells, banned phrases, structural patterns, voice drift, and factual errors. Content that fails gets flagged and rewritten before publication. The gate runs on every blog post, every social caption, every email draft — across every brand in the system.
What this looks like in practice
One client’s Shopify store was using a third-party page builder to create conversion-optimised blog posts — the kind that link directly to products and convert well from paid traffic. Those blog posts were producing over 7x return on ad spend when used as landing pages for Meta ads.
The page builder was costing $1,188 per year. Jo and her team rebuilt the blog post infrastructure natively in Shopify — same conversion structure, same product link layout, same performance — and eliminated the plugin cost entirely. The system also runs a weekly self-check to keep product links current as the catalogue changes.
That is $1,188 saved annually, with the same commercial performance maintained and a continuous check running to prevent the link rot that typically degrades these pages over time.
That is one example. The economics compound across every part of the system.
What this means for you
The Economy Package is $4,900 per month. That includes four coordinated marketing channels, a strategist who runs them as one system, and an AI infrastructure layer that handles the operational work of a full marketing department.
A typical eCommerce brand at this stage would need a paid media buyer, an SEO specialist, an email marketing manager, a content writer, a social media coordinator, and someone to manage the tools those people use. Six roles. Separate briefs. No one sharing data. And a marketing budget that funds activity rather than outcomes.
McKee Creative is one fee. One person. One system. And the infrastructure to run it properly.
Documented results
- 52% revenue growth in year one (fashion and lifestyle eCommerce, established wholesale and physical retail client)
- +127% Facebook sales, +216% Instagram sales
- 10.9x ROAS documented
- 8.37x ROAS from Jo’s strategy vs 4.55x from Meta’s own AI recommendations — 84% outperformance
- 30–50% revenue growth typical in year one across client case studies
- $1,188/year saved by replacing a third-party Shopify page builder with a custom-built native solution — same blog-to-product conversion performance maintained, with a weekly automated self-check keeping product links live
Is the Economy Package right for your business?
The right fit is a business with a real product, an established customer base, and a marketing function that either does not exist or is sitting on the owner’s desk. You want it handled properly. You don’t want to manage it yourself or hire and oversee a team to do it.
If that is where you are, the Economy Package is built for you.
If you want to understand what the system would look like for your specific business first, the Marketing Diagnostic ($2,500) reads your current marketing as a whole and identifies exactly what will move the needle.
Book a free strategy call if you want to talk it through.