2026 Traffic Shield Audit – Free 5-Minute Checklist

1. AI Overview Exposure
   What % of your top 20 revenue-driving keywords now trigger an AI Overview?
   0–20% 　 21–50% 　 51–80% 　 81–100% (red alert)


2. Organic Click Share
   Has GSC CTR dropped >25% on commercial keywords in last 90 days?
   No 　 Yes


3. Traffic Value Erosion
   Ahrefs/SEMrush traffic value vs 12 months ago?
   Higher 　 Same 　 Down 20%+ 　 Down 50%+


4. Email List Leverage
   ≥30% of monthly sales from email/SMS?
   Yes 　 No


5. Ad-to-Email Loop
   Automated post-purchase + abandon-cart → segmented list → retarget non-openers?
   Fully 　 Partial 　 None


6. Retargeting Coverage
   % of site visitors who saw a retargeting ad last 30 days?
   >70% 　 40–70% 　 <40%


7. Closed-Loop ROAS
   True blended ROAS (Meta + Google) excluding brand/direct?
   4x+ 　 2–4x 　 <2x


8. Content → Offer Bridge
   Lead magnet converting >15% of cold traffic?
   Yes 　 No


9. 2025 Budget Shift
   If organic vanished tomorrow, would ad + email still deliver 80%+ revenue?
   Yes 　 No 　 No idea

Your Score

0–3 Yes → Wide open – book a call now
4–6 Yes → You’ll survive but leaving 30–60% on table
7–9 Yes → You’re already running Economy Marketing (or you’re my client 😉)

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